Still Point Blue has a process that integrates marketing, communications and design expertise to help you articulate your differentiators and position your practice to play to your strengths.
We have particular expertise in working with professionals who practice in highly regulated environments where it is difficult to differentiate your services from others who seem to have very similar offerings.
Differentiating professional services from others who seem to have a similar offering is very challenging, particularly in highly regulated environments. You know that your clients have a different experience with your firm than they would with the one down the street, but how do you convey the unique DNA of your practice?
Many professionals assume that it’s enough to just keep doing a good job for their clients, because that’s what they are paying you to do. The reality is more complex, as there are many more variables than that model takes into account. Over time, you create a brand, whether consciously and strategically, or by default. Your brand encompasses a personality, created by the tone, style and content of your communications and its visual manifestation through design. It's built from experiences created at every touchpoint a prospect or client has with you and your staff. Obviously, you would like to ensure that these experiences and impressions are intentional – that is, positive and consistent. This does not happen without planning and putting specific processes in place.
We have a process that integrates marketing, communications and design to discover your firm’s unique DNA, embed it in your brand and work the brand to build your practice.