Your practice has a unique DNA.
Can you describe it? Can your clients?


Still Point Blue has a process that integrates marketing, communications and design expertise to help you articulate your differentiators and position your practice to play to your strengths.


We have particular expertise in working with professionals who practice in highly regulated environments where it is difficult to differentiate your services from others who seem to have very similar offerings.


Differentiating professional services from others who seem to have a similar offering is very challenging, particularly in highly regulated environments. You know that your clients have a different experience with your firm than they would with the one down the street, but how do you convey the unique DNA of your practice?

Many professionals assume that it’s enough to just keep doing a good job for their clients, because that’s what they are paying you to do. The reality is more complex, as there are many more variables than that model takes into account. Over time, you create a brand, whether consciously and strategically, or by default. Your brand encompasses a personality, created by the tone, style and content of your communications and its visual manifestation through design. It's built from experiences created at every touchpoint a prospect or client has with you and your staff. Obviously, you would like to ensure that these experiences and impressions are intentional – that is, positive and consistent. This does not happen without planning and putting specific processes in place.

We have a process that integrates marketing, communications and design to discover your firm’s unique DNA, embed it in your brand and work the brand to build your practice.

Practice Builders

What Women Advisors Bring to the Table

In the July issue of U. S. publication Investment Advisor, Mark Tibergien references Diana Wiley's April 2012 article in Forum Magazine on "What Women Advisors Bring to the Table". 

"In an interesting twist on this discussion, an article in the April 2012 issue of Forum, a Canadian trade publication for advisors, noted that if you really want to irritate a female advisor, ask her what she brings to the table as a result of her gender. Neither women advisors nor women clients want to be isolated in a pink bubble. The article says that while women advisors have been dismissed over the years because of traits regarded as feminine, ironically they may actually hold the exact skills required to be successful consultants to both sexes."

Read Diana Wiley's article here.

Print version as it appeared in Advocis FORUM magazine.

* This article originally appeared in the April 2012 issue of FORUM magazine. Posted with permission from the Financial Advisors Association of Canada (Advocis).

10 Steps to Attracting High Net Worth Female Clients

43% of the Top Wealth Holders are Women

Are you effectively marketing your services to women?  Forum, the magazine published by Advocis (The Financial Advisors Association of Canada) features an article by Still Point Blue Principal Diana Wiley. Entitled What Women Want, the article offers ten tips for attracting high net-worth female clients.

"The most recent Internal Revenue Service (IRS) report on personal wealth in the United States  gives us a snapshot of this shift in financial power. At that time, 43 per cent of the top wealth holders in the U.S. were women, who held assets totaling $4.6 trillion. Sixty-one per cent of these high-net-worth women were under the age of 65, and those under the age of 50 had a higher average net worth than their male counterparts ($3.1 million compared to $2.5 million for individual men)."

Read the full article here.

* This article originally appeared in the April 2011 issue of FORUM magazine. Posted with permission from the Financial Advisors Association of Canada (Advocis).

How to Connect Your Soft Skills to Your Bottom Line

Soft skills are the glue of crucial relationships with prospects, clients and related professionals in your sphere of influence.

Read the article here.

* This article originally appeared in the October 2011 issue of FORUM magazine. Posted with permission from the Financial Advisors Association of Canada (Advocis).